Privacy Policy.
The Art of Bridal respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, make an appointment, purchase from us or otherwise interact with The Art of Bridal.
For the purposes of this Privacy Policy, “The Art of Bridal”, “we”, “us” or “our” means The Art of Bridal and its business operations.
1. What personal information we collect
Depending on how you interact with us, we may collect personal information such as:
your name
email address
telephone number
postal or delivery address
wedding date and other appointment details
information about your bridal gown preferences and requirements
measurements and alteration information where relevant
purchase and transaction information
communications you have with us
information you provide through our website enquiry or appointment forms
information you provide when signing up to our marketing communications
information about how you use our website, including IP address, browser type, device information and website activity.
We only collect information that is reasonably necessary for our business functions and activities.
2. How we collect your information
We may collect personal information directly from you when you:
make an appointment
submit an enquiry through our website
purchase a gown, veil or other product
communicate with us by email, telephone, social media or other channels
subscribe to our marketing communications
participate in a promotion, competition or referral program
visit or interact with our website.
We may also automatically collect certain information when you use our website through cookies and similar technologies.
3. Why we collect your information
We may collect, hold, use and disclose your personal information for purposes including:
responding to enquiries
arranging and managing appointments
providing bridal styling and alteration services
processing and fulfilling purchases and orders
communicating with you about your appointment, order or service
providing customer service and support
processing payments
improving our products, services and website
understanding how customers use our website
sending marketing communications where you have consented to receive them or where otherwise permitted by law
managing promotions, competitions and referral programs
maintaining our business records
protecting our business, customers and website from fraud, misuse or security threats
complying with our legal and regulatory obligations.
We will not use your personal information for purposes that are unrelated to the reason it was collected unless permitted or required by law.
4. Marketing communications
If you choose to subscribe to our marketing communications, we may contact you about new collections, gowns, events, promotions, appointments, services and other news from The Art of Bridal. You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us. We will respect your request to stop receiving direct marketing communications, subject to any legal requirements that may apply.
5. Cookies and website analytics
Our website may use cookies and similar technologies to help the website function, understand how visitors use our website and improve your online experience. We may use third-party analytics, advertising or social media services to help us understand website traffic and the effectiveness of our marketing.
These services may collect information such as your IP address, device information, pages visited and interactions with our website. You can generally control or disable cookies through your browser settings. Disabling cookies may affect how some parts of our website function.
6. When we disclose your information
We may disclose personal information where reasonably necessary to provide our services or operate our business.
This may include disclosure to:
payment processors and financial institutions
website, hosting and technology providers
appointment and booking platforms
email and marketing service providers
analytics and advertising providers
delivery and courier services
professional advisers, such as accountants, lawyers or insurers
government agencies or regulatory bodies where required or authorised by law.
We do not sell your personal information. We only disclose personal information to third parties where reasonably necessary for our business activities, to provide a service to you, with your consent, or where otherwise permitted or required by law.
7. Overseas disclosure
Some of the third-party service providers we use may store or process information outside Australia (Specifically United States). Where this occurs, your personal information may be disclosed to overseas recipients in accordance with applicable Australian privacy laws. The countries in which information may be stored or processed will depend on the service providers we use from time to time.
8. How we store and protect your information
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. Personal information may be stored electronically using our business systems and trusted third-party service providers. We limit access to personal information to people who reasonably need it to perform their role or provide services to you. No method of storing or transmitting information online can be guaranteed to be completely secure. However, we take reasonable steps to protect the information we hold.
9. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide our services, maintain appropriate business records, resolve disputes, or comply with our legal and regulatory obligations. When personal information is no longer required, we take reasonable steps to securely delete or de-identify it where appropriate.
10. Accessing or correcting your information
You may contact us to request access to personal information we hold about you. You may also ask us to correct information if you believe it is inaccurate, incomplete or out of date. We will generally respond to your request within a reasonable period and may need to verify your identity before providing access to or changing personal information. There may be circumstances where we are unable to provide access or make a requested correction, where permitted by law. If this occurs, we will explain the reason where we are able to do so.
11. Privacy complaints
If you believe we have mishandled your personal information or breached an applicable privacy law, we encourage you to contact us first so that we can investigate and attempt to resolve your concern.
Please contact:
The Art of Bridal
Email: info@theartofbridal.com.au
Address: 5/102 Kedron Brook Road, Wilston QLD 4051
Please provide as much detail as possible about your concern. We will review your complaint and respond within a reasonable period.
12. Third-party websites
Our website may contain links to websites or services operated by third parties. Once you leave our website, we are not responsible for the privacy practices or content of those third-party websites. We recommend reviewing the privacy policy of any third-party website before providing your personal information.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or legal obligations. The most recent version will always be published on our website, with the date of the latest update shown at the beginning of this policy.
14. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
The Art of Bridal
Email: info@theartofbridal.com.au
Address: 5/102 Kedron Brook Road, Wilston QLD 4051
We are committed to handling your personal information responsibly and transparently.